LG and Magna Partnership to Enhance Driving Experience Unveiled at CES 2024
As the 2024 edition of the Consumer Electronics Show (CES) gets underway in Las Vegas, LG Electronics has organized an exclusive demonstration for industry leaders in the automotive sector.
“È stato un viaggio incredibile per arrivare fin qui,” said Eun Seok-hyun, President of LG Vehicle component Solutions Company. “The joint commitment of LG and Magna will help advance the industry, facilitating the rapid adoption of key technologies that enhance driving safety and road experience.”
THE FRUITS OF THE LG AND MAGNA PARTNERSHIP TO BE SHOWN AT CES 2024
The partnership between LG and Magna, initiated in 2023, aims to improve the driving experience through innovative onboard services. The two companies have integrated a vehicular computer system into a single System on Chip (SoC), offering a versatile and cost-effective solution for manufacturers.
The unified electronic module supports various IVI systems and the integration of ADAS/AD domains. It is designed to effectively meet Automotive Safety Integrity Levels (ASIL) with fewer electronic control units and less space. This modular solution is perfect for the transition to Software-Defined Vehicles (SDV) and the optimization of electrical/electronic architecture.
ENHANCED DRIVING EXPERIENCES WITH LG’S PLATFORM
Thanks to a dedicated Human-Machine Interface (HMI), the LG platform offers renewed driving experiences and intuitive interactions. Drivers and passengers can enjoy cutting-edge displays, digital dashboards, Augmented Reality-Head Up Displays (AR-HUD), and customizable visualization software. These features are designed to adapt to the specific communication and IVI system needs of each OEM.
FIRST VEHICLES EXPECTED TO BENEFIT FROM THESE ADVANCED TECHNOLOGIES IN 2027
It is expected that vehicles in 2027 will be the first to benefit from these advanced technologies.
The CES exhibition provides a prime opportunity for LG and Magna to showcase the fruits of their partnership and demonstrate the technological innovations that will shape the future of the automotive industry.
In conclusion, the collaborative efforts of LG and Magna are set to transform the driving experience, paving the way for safer and more interactive journeys on the road. The unveiling of their groundbreaking advancements at CES 2024 marks a significant milestone in the evolution of automotive technology. As the industry continues to embrace innovation, the LG-Magna partnership stands at the forefront, driving forward the mobility solutions of tomorrow. Stay tuned for more updates and insights as CES 2024 unfolds.