Apple TESTING NEW AI TOOL FOR INTERNAL TECHNICAL SUPPORT
Apple is expected to introduce important innovations related to generative artificial intelligence at WWDC24, an event during which – as tradition dictates – system updates will be in the spotlight. In the meantime, however, it seems that the Cupertino-based company is internally testing an AI tool that will allow its employees to provide faster technical support.
ASK: APPLE’S NEW AI TOOL, SIMILAR TO ChatGPT, EXCLUSIVE FOR TECHNICAL SUPPORT
According to MacRumors, the California giant has recently launched a program to provide selected Support team consultants with access to a new tool called Ask. This tool is capable of automatically generating answers to technical questions forwarded by consumers.
APPLE SUPPORT: IMPROVEMENTS THANKS TO ARTIFICIAL INTELLIGENCE
Apple wants its consultants to use Ask before resorting to “traditional search methods” or asking for help from a senior consultant. This is indeed a way to train the AI and understand if it is able to solve complex problems. In this testing phase, the tool based on Apple’s knowledge will be thoroughly tested.
APPLE CEO TIM COOK: A FOCUS ON GENERATIVE AI
This is the first time that details about Ask have been shared (not confirmed by the company), but it is also clear from recent words from CEO Tim Cook that generative AI is something that Apple wants to focus on in the near future. There will be updates on this throughout 2024, with the spotlight almost entirely on the June WWDC24.
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In the related-bottom section, there are other articles about Artificial Intelligence, giving further insights and information on the topic.
These developments are a clear sign that Apple is taking great strides in the field of artificial intelligence, leveraging innovative tools such as Ask to improve its customer service and support.
Overall, Ask represents a step forward for Apple, reflecting the company’s commitment to integrating advanced technology and AI into its operations. With the upcoming WWDC24 event, it remains to be seen what other AI-related advancements Apple will unveil. But one thing is clear: the company is actively investing in AI and is set to make a significant impact in the tech industry.